The
Party
Just as Hot on the Spot can handle all of your catering needs, HOTS
also has an extensive selection of décor and supplies. Tables,
chairs, plants, linens, numerous decoration themes, objects d’arts,
misting machines, vases and service ware are all available for your
utilization to accentuate the food and theme of your event. With the
capacity to supply all of the décor, equipment and supplies,
HOTS is able to create the perfect ambiance in one complete package.
Whether at an established venue site or under event tenting, each
client is a VIP, each individual is a celebrity and each party will
be an absolutely, overwhelming positive experience.
Acura/Rubin Postaer/Hot on the Spot Direct Success Story
About Acura
Acura is the performance luxury division of the American Honda Motor
Company. Acura automobiles are rooted in performance, and this orientation
extends to the company's involvement in the greater community. From
the breadth of its sponsorship of sporting events and community functions,
Acura respects and nurtures performance in all its forms.
About Rubin Postaer
Rubin Postaer is an independent, privately owned full-service advertising
agency. The agency represents a fusion of the highest levels of strategic
discipline and stewardship with innovative, belief-changing creative
work. The agency has spearheaded category-breaking campaigns for VH1,
California Pizza Kitchen, Acura, Gardenburger, Bugle Boy Jeans, Honda,
WebTV, Morningstar and ampm, among others.
The Need
Acura sponsors an annual, nationwide, multi-city Summer Music Festival
for some of the most well known artists of our time including Santana,
Paul Simon, The Neville Brothers, John Fogerty and Brian Wilson. In
addition, Acura sponsors the most prominent stage at the New Orleans
Jazz & Heritage Festival. Acura hosts a backstage VIP party for
customers, dealers and prospective clients at its sponsorship events.
Rubin Postaer Direct (RPD), hired to design and implement Acura’s
successful branding campaign, needed to have all the VIP parties professionally
catered. For the multi-city Summer Music Festival, hiring and negotiating
contracts with separate catering companies in different locations
would have been labor-intensive and expensive. In addition it would
have been difficult to coordinate linens, decorations and recipes
from city to city to ensure that all events would meet with equal
success.
Finally, most of the catering companies RPD contacted wanted to prepare
the food in an off site kitchen and transport it to the parties. RPD
wanted the food cooked on site to guarantee freshness for Acura’s
important marketing parties.
The Solution
RPD first hired HOTS to cater Acura’s VIP party at Jazzfest.
They were so pleased with HOTS food, freshly cooked on site, as well
as HOTS ability to execute every detail in a professional manner,
that they hired HOTS to cater all the events in all the cities for
the Summer Music Festival tour with Paul Simon. Based on the success
of this first tour, Acura has continued to work with HOTS as its sole-caterer
for the Jazzfest and Summer Music Festival VIP events. HOTS is now
entering its fourth year with Rubin Postaer Direct and Acura.
The Benefits
With HOTS mobile catering solution, companies like Acura who sponsor
events in multiple locations across the country can work with a single
catering company. This saves significant time and money that would
otherwise be spent shopping around for different catering companies,
receiving and sorting through multiple proposals and negotiating various
contracts. In addition, HOTS works with the most talented chefs to
prepare the highest quality cuisine. HOTS’ on site kitchen capabilities
ensure the food is fresh for each event.
“HOTS is easy to work with and is always one step ahead of the
game in presenting a fun and classy party. Timothy Howard and his
team take care of every detail, enabling us to focus our energy and
attention on party attendees rather than worry about the execution
of the event itself. Every year we receive widespread compliments
from party-goers on the decorations and food that HOTS presents.”
—Christie Ware, Account Supervisor, RPD |
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